Community standards
Community Guidelines
Zwag is for adults who want genuine, respectful dating connections. These rules apply to profiles, photos, messages and other member activity.
Last updated: 1 September 2026.
Be genuine
- Use your own identity and accurate age.
- Use photos you are entitled to use and that represent you honestly.
- Do not impersonate people, businesses or public figures.
- Do not create deceptive profiles or manipulate members for money.
Respect boundaries
- Accept rejection and requests to stop contacting someone.
- Do not harass, threaten, stalk, shame or intimidate members.
- Do not pressure anyone for sexual content, money or personal information.
- Do not share another person's private messages or intimate material without permission.
No pornographic, exploitative or illegal sexual content
Child sexual exploitation or abuse material, sexual content involving anyone under 18, grooming, trafficking, sexual coercion and non-consensual intimate imagery are prohibited.
Pornographic content and explicit sexual material are not permitted on Zwag profiles, in profile photos or in messages, whether or not the material would otherwise be lawful between adults.
No scams or financial manipulation
Do not use Zwag to obtain money, gift cards, cryptocurrency, banking credentials, investments, loans or other financial benefit through deception, pressure or a false romantic relationship.
No suicide, self-harm or eating-disorder encouragement
Do not encourage, promote, glorify or provide instructions for suicide, self-harm or eating disorders. If content indicates an immediate danger to someone, report it to Zwag and contact the appropriate emergency service where necessary.
No hate, violence or serious criminal activity
Content that credibly threatens violence, promotes terrorism, facilitates trafficking or serious crime, or unlawfully targets people because of protected characteristics is not permitted.
No spam or technical abuse
Do not automate messages, scrape member data, distribute malware, phish for credentials, interfere with security controls or attempt unauthorised access to Zwag or another member's account.
How moderation works
Profiles and photos may be reviewed before or after publication. Depending on the issue, Zwag may reject content, request a correction, issue a warning, monitor an account, restrict access or block an account.
Reports are assessed in context. A report does not automatically mean the reported member has broken a rule.
Report concerns
Use the in-service Report function where available. For suspected illegal content or a complaint about an online-safety decision, follow the routes on our Online Safety, Reporting & Complaints page.